For designers, builders, photographers, agencies and manufacturers, the portfolio is often the deciding page. Quality matters more than quantity.
Choose your best work
- Show 10–20 strong projects rather than everything.
- Choose work similar to what you want more of.
- Remove dated or weaker projects.
Organise it
Filter by category: residential, commercial, industry, service type. Visitors should find relevant work quickly.
Tell the story of each project
- Client type and brief.
- Challenge.
- What you did.
- Result, with numbers if possible.
- Client quote.
Images
- High-quality photos and before-and-after.
- Resize to display size with our image resizer and compress with our image compressor so pages load fast.
- Descriptive alt text.
Link to enquiries
End each project with “Want something similar? Get a quote.”
Get permission
Ask clients before showing their name, logo or project, especially for private homes and B2B work.
See our own portfolio.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
