A product configurator lets customers choose sizes, materials, colours and options and see the result and price. It works well for customisable products.
Good uses
- Modular kitchens and wardrobes.
- Sofas and furniture finishes.
- Custom printed apparel and gifts.
- Jewellery with stone and metal options.
- Signage and packaging.
Features
- Step-by-step choices.
- Live preview images or 3D.
- Price updating with each choice.
- Save and share designs.
- Add to cart or request a quote.
Start simple
A few options with photos and price changes can work before investing in 3D. Show colour options consistently; build palettes with our palette tool.
Business benefits
- Fewer errors in custom orders.
- More engagement and confidence.
- Qualified leads for high-value projects.
Cost
Estimate with our website cost calculator.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.




