Most online stores see many shoppers add items and leave without buying. Some of that is normal browsing, but much can be recovered.
Common reasons
| Reason | Fix |
|---|---|
| Unexpected shipping or fees | Show costs early; free shipping thresholds |
| Forced account creation | Guest checkout |
| Long or confusing checkout | Fewer steps and fields |
| Preferred payment missing | UPI, COD, wallets |
| Delivery too slow | Show delivery dates; faster couriers |
| Trust concerns | Reviews, return policy, secure badges |
| Just comparing prices | Recovery messages and offers |
Free shipping thresholds
“Free shipping above ₹499” reduces surprise costs and increases order value. Estimate costs with our shipping cost calculator.
Recover abandoned carts
- Email reminders. Read abandoned cart emails.
- WhatsApp reminders through approved templates, for customers who opted in.
- Retargeting ads.
Discounts carefully
Offering a discount in the first reminder trains customers to wait. Try a reminder first, then a small incentive. Check the cost with our discount calculator.
Read checkout optimisation.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
