Returns cost you shipping both ways, packaging and sometimes the product itself. Cutting your return rate by even a few percentage points can transform profitability.
See what returns cost you
Use our return rate impact calculator to see how much profit returns take from each order.
1. Honest, detailed listings
- Photos that show true colour, texture and size, in natural light.
- Exact dimensions, materials and what is included.
- A photo showing scale, such as the product in a hand or room.
2. Accurate size charts
Most fashion returns are about fit. Provide measurements in centimetres and inches, and state whether it runs small or large.
3. Quality control before dispatch
Check each item for defects, correct size and colour before packing. Wrong-item returns are completely avoidable.
4. Better packaging
Damage in transit leads to returns. Use sturdy packaging suited to the product.
5. Reduce COD returns
Undelivered cash-on-delivery orders are a big source of returns. Encourage prepaid orders with a small benefit; compare profits with our COD vs prepaid calculator.
6. Read return reasons
Marketplaces show why items were returned. Fix the listing or product behind the most common reasons.
7. Watch for problem products
If one product has far higher returns than others, improve it or stop selling it.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
