RTO (return to origin) happens when an order cannot be delivered and comes back to you. Cash on delivery orders cause most RTOs in India. Each one costs forward and return shipping, packaging and lost time.
See what COD costs you
Compare COD and prepaid profit with our COD vs prepaid calculator.
1. Encourage prepaid orders
- Small discount or free shipping for prepaid.
- A COD handling charge, clearly shown.
- Partial prepayment for COD on high-value orders.
2. Confirm COD orders
Send a WhatsApp or call confirmation before dispatch. Cancel orders that are not confirmed. Many shipping and WhatsApp tools automate this.
3. Check addresses
- Validate PIN codes at checkout.
- Ask for landmark and alternate phone number.
- Flag incomplete addresses before shipping.
4. Watch for risky orders
Repeat RTO customers, unusually large COD orders and fake details are warning signs. Many shipping aggregators offer RTO risk scores.
5. Ship fast and keep customers updated
The longer delivery takes, the more likely customers change their mind. Send tracking updates on WhatsApp.
6. Set clear expectations
Accurate photos, sizes and delivery dates reduce refusals at the door.
7. Pick the right courier per region
Compare delivery success by courier and PIN code, and choose accordingly. Estimate costs with our shipping cost calculator.
Read how to reduce marketplace returns.
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