Updating content you already have is often faster than writing new posts. Old pages may have links and history; they just need to be more accurate and helpful.
Find pages to refresh
- Search Console: compare the last 3 months with the previous period and sort pages by clicks lost. Calculate drops with our percentage change calculator.
- Pages ranking in positions 5–20, close to page one.
- Posts with outdated prices, dates, screenshots or rules.
What to update
- Facts, prices, statistics and platform changes.
- New sections answering questions that now appear in search results.
- Better examples, photos and real experience.
- Title and meta description.
- Internal links to newer pages.
What not to do
- Change only the date without real updates.
- Change the URL unnecessarily.
- Remove sections that were bringing traffic.
Merge thin posts
Several short posts on the same topic can be combined into one stronger guide, with redirects from the old URLs.
Show the update
Show an “Updated” date on the page and in structured data.
Check length and readability
Estimate reading time with our reading time calculator.
Read recovering from Google updates.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
