Handmade products, from block-printed textiles to pottery and jewellery, have loyal buyers in India and abroad. Selling online lets artisans reach them directly.
Where to sell
- Instagram and WhatsApp: great for storytelling and direct orders.
- Own website: brand and margins.
- Marketplaces: handmade sections on major marketplaces.
- Etsy for international buyers. Read selling on Etsy from India.
- Exhibitions and craft fairs.
Tell the story
- Who makes it and where.
- The technique and time involved.
- Materials and sustainability.
- Photos and videos of the making process.
Photos
Natural light and simple backgrounds; make clean listing images with our product image maker.
Pricing
Include materials, labour time, packaging, fees and shipping. Handmade should not be priced like mass-produced goods.
Instagram profile
Write a bio that tells your craft story with our bio generator.
Consistency
Note natural variations in handmade items clearly to avoid returns.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
