Selling on your own store and marketplaces is common. Integrating them avoids overselling and duplicate work.
What integration can do
- Push product listings from your store to marketplaces.
- Sync stock levels across channels.
- Import marketplace orders into one dashboard.
- Update prices per channel.
Options
- Marketplace integration apps for Shopify and WooCommerce.
- Multichannel inventory and order management software.
- Marketplace-provided connectors, where available.
Requirements
- Consistent SKUs across channels; create them with our SKU generator.
- Product data meeting each marketplace’s attribute requirements.
- Channel-specific pricing; compare fees with our marketplace fee comparison.
Test carefully
Start with a few products and check stock and order sync before connecting everything.
Read inventory sync and multichannel selling.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
