People scroll fast. If the first few seconds of your video do not grab attention, the rest does not matter. The opening is the most important part of any video ad.
Hook types that stop the scroll
| Hook | Example |
|---|---|
| Call out the viewer | “Gurugram parents, read this before choosing a playschool.” |
| Show the result first | A finished kitchen, then how it was made |
| Ask a question | “Still paying ₹3,000 a month for AC repairs?” |
| Surprising statement | “Most hair fall shampoos make it worse.” |
| Movement or action | Product dropped, poured, opened, cut |
| Price or offer upfront | “Full body check-up at ₹999 this week.” |
Get more ideas with our reel hook generator.
A simple structure
- 0–3 seconds: the hook.
- 3–15 seconds: the problem and your solution.
- 15–25 seconds: proof, such as results, reviews or a demo.
- Last seconds: clear call to action.
Make it work without sound
- Large on-screen text for the hook.
- Captions for any speech.
- Visuals that tell the story alone.
Check what to measure
- Hook rate: 3-second views divided by impressions.
- Hold rate: how many watch most of the video.
- Cost per result.
Preview before launch
See how your ad text looks in the feed with our Facebook ad preview.
See our reels production service.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
