A waitlist collects people who want something that is not ready yet: a new branch, a limited batch, a sold-out product or an upcoming course.
When to use one
- A new location opening soon.
- A class or batch that fills quickly.
- A limited-edition product.
- A service you are testing.
Page essentials
- What it is and why it is worth waiting for.
- Expected timing.
- A simple sign-up: name, email or WhatsApp; offer a chat option with our WhatsApp link generator.
- A reward for joining early: priority access, discount.
Keep people warm
Send occasional updates so they do not forget.
Measure demand
The number of sign-ups shows how much to produce or how many seats to open. Estimate growth with our list growth calculator.
Launch day
Notify the waitlist first, before public announcements.
Read coming soon pages.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
