Stock photos are quick, but visitors recognise them. Real photos of your team, work and premises usually build more trust.
When stock photos are acceptable
- Abstract backgrounds and textures.
- Illustrating general concepts in blog posts.
- Temporary placeholders until real photos are ready.
When you need real photos
- Team and about pages.
- Products and portfolio.
- Your shop, clinic, office or factory.
- Before-and-after results.
Getting good photos on a budget
- Use a recent smartphone in good natural light. Read phone product photography.
- Hire a local photographer for half a day to capture team, premises and work.
- Ask happy customers to share photos (with permission).
Licensing
Never copy images from Google search or other websites. Use licensed stock or your own photos. Unlicensed images can lead to legal notices.
Prepare images for the web
Resize with our image resizer, compress with our image compressor, and add descriptive alt text.
Read image SEO.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
