Launch day is when small technical oversights cause big problems: a noindex tag left on, broken redirects or missing tracking.
Domain and security
- Domain points to the new site.
- HTTPS works; HTTP redirects to HTTPS.
- www and non-www versions redirect to one.
Search engines
- Noindex removed from the live site.
- robots.txt allows crawling; check with our robots.txt generator.
- Sitemap submitted in Search Console.
- Old URLs redirected; plan with our redirect generator.
Tracking
- GA4 and Meta Pixel firing.
- Conversion events tested.
Operations
- Backups scheduled.
- Uptime monitoring active.
- Email from forms arriving.
- Staff know how to update content.
After launch
Recheck everything the next day and watch Search Console for errors over the next weeks. Read the first 30 days after launch.
Read SEO launch checklist.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.



