Your WhatsApp Business profile is what customers see when they tap your name. A complete profile looks trustworthy and answers basic questions.
Profile checklist
- Business name: your real business name, matching your signboard and Google profile.
- Profile photo: logo, clear at small size.
- Category: the most accurate option.
- Description: what you do, where, and how to order.
- Address: for physical locations.
- Business hours.
- Email and website.
- Social links, such as Instagram.
- Catalogue: products or services with prices.
Automated messages
Set greeting and away messages. Read greeting and away messages.
Share your WhatsApp
Create a click-to-chat link with our WhatsApp link generator and a QR code with our WhatsApp QR code generator for your shop, packaging and visiting cards.
Use a dedicated business number
Keep your personal and business WhatsApp separate where possible.
Read WhatsApp Business app vs API.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.




