A WhatsApp catalogue lets customers browse your products or services inside the chat, with photos, prices and descriptions. It saves you sending the same photos again and again.
Who should use it
- Restaurants, bakeries and cloud kitchens.
- Boutiques, gift shops and jewellers.
- Salons and service businesses with fixed packages.
How to set it up in the WhatsApp Business app
- Open WhatsApp Business and go to Business tools, then Catalogue.
- Add an item: photos, name, price, description, link and item code.
- Group items into collections, such as “Cakes”, “Snacks”, “Combos”.
- Share your catalogue link on social media and your website.
Tips for a catalogue that sells
- Clear, bright photos on a plain background.
- Short, benefit-led descriptions. Draft them with our description generator.
- Prices shown clearly, including what is included.
- Best-sellers first.
- Remove items that are out of stock.
Taking orders
Customers can add items to a cart and send it to you as a message. Confirm the order, share the total with delivery charges, and send a payment link or UPI details.
Promote your catalogue
- QR codes on menus, packaging and counters. Create one with our WhatsApp QR code generator.
- Stories and posts with the catalogue link.
- A weekly broadcast to opted-in customers.
See our WhatsApp catalogue setup service.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
