A list of customers who want your WhatsApp updates is valuable, but only if they genuinely opted in. Here is how to build one the right way.
Give people a reason to join
- Early access to sales and new arrivals.
- Exclusive offers for WhatsApp subscribers.
- Useful reminders, such as service due dates.
- Weekly menus or new stock updates.
Ways to collect opt-ins
- QR code at the counter: scanning opens a chat with a pre-filled “Please add me” message. Create a poster with our opt-in poster maker.
- Packaging and bills: a QR code with a small incentive.
- Website button: “Get offers on WhatsApp”.
- Checkout checkbox: “Send me order updates and offers on WhatsApp”.
- Social media: a link in your bio and stories.
- Click-to-WhatsApp ads: people who message you from ads.
Confirm and label
When someone joins, send a welcome message confirming what they will receive and how to stop. Label or tag contacts by interest, so you can segment later.
Keep them engaged
- Two to four useful messages a month.
- Segmented offers rather than the same message to everyone.
- Honour opt-outs immediately.
Mistakes to avoid
- Adding numbers from old records without consent.
- Adding people to groups without asking.
- Sending daily promotions.
Read how to send bulk messages safely.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
