Cash-on-delivery orders that are refused at the door cost shipping both ways. Confirming COD orders on WhatsApp before dispatch filters out many of them.
How it works
- Customer places a COD order.
- Automatic WhatsApp message asks them to confirm with a button.
- Confirmed orders are dispatched.
- Unconfirmed orders get a reminder or a call, then are cancelled.
Example message
Hi {{1}}, please confirm your cash on delivery order {{2}} for ₹{{3}}. Tap Confirm to ship it today, or Cancel if you changed your mind.
Adapt from our message templates.
Bonus: convert to prepaid
Offer a small discount to pay online during confirmation. Compare profit with our COD vs prepaid calculator.
Set-up
Many Shopify and WooCommerce WhatsApp apps include COD confirmation flows through the Business Platform.
Track results
Compare RTO rates before and after introducing confirmation.
Read reducing RTO and COD failures.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
