Festivals are when customers expect offers, and when WhatsApp inboxes are most crowded. Plan a small number of strong messages.
A festive WhatsApp plan
| When | Message |
|---|---|
| 2–3 weeks before | Early access or pre-order announcement |
| 1 week before | Main offer with clear deadline |
| Delivery deadline | Last day to order for festival delivery |
| Festival day | Greeting only, no hard sell |
Plan dates with our festival marketing calendar.
Make each message count
- Clear offer, price and deadline.
- One image of the product or hamper.
- Simple reply action: “Reply ORDER”.
- Write with our broadcast writer.
Segment
Past festive buyers, corporate clients and new subscribers may need different messages.
Protect your number
Message only opted-in customers, avoid daily blasts and include an opt-out. Read WhatsApp quality rating.
Prepare to reply
Have quick replies and staff ready for the rush of responses.
Read Diwali marketing ideas.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
