When someone no longer wants your messages, making it easy to stop protects your reputation. People who cannot opt out tend to block and report, which hurts your number.
Offer a clear way out
- Add a line to marketing messages: “Reply STOP to stop offers.”
- On the Business Platform, use a quick-reply button such as “Stop promotions”.
Act quickly
- Remove the person from marketing lists promptly.
- Confirm politely: “You will no longer receive offers from us. You will still get updates about your orders.”
Separate marketing from service
Opting out of offers does not have to stop order updates or appointment reminders they still need, as long as you explain this clearly.
Keep a suppression list
Store opted-out numbers so they are not re-added from old lists. Clean and deduplicate with our phone number cleaner.
Learn from opt-outs
If many people opt out after a campaign, review its frequency and relevance.
Templates
Adapt confirmation messages from our message templates.
Read WhatsApp quality rating.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
