For Indian online stores, WhatsApp often outperforms email for updates and offers, because customers check it constantly.
WhatsApp across the journey
| Stage | Use |
|---|---|
| Discovery | Click-to-WhatsApp ads, catalogue |
| Consideration | Answer questions on size, delivery, returns |
| Purchase | Abandoned cart reminders, COD confirmation |
| Delivery | Order and shipping updates |
| After purchase | Reviews, care tips, support |
| Repeat | New arrivals, reorder reminders, VIP offers |
Must-have automations
- Order confirmation and tracking. Read order notifications.
- COD confirmation; compare profits with our COD vs prepaid calculator.
- Abandoned cart. Read abandoned cart on WhatsApp.
Broadcast wisely
Segment by purchase history and send fewer, more relevant offers. Estimate costs with our broadcast cost calculator.
Collect opt-in at checkout
Read opt-in methods.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
