On the WhatsApp Business Platform, each phone number has a quality rating based on how recipients respond to your messages. Low quality can limit how many messages you can send.
Ratings
- Green: high quality.
- Yellow: medium quality; take care.
- Red: low quality; risk of restrictions.
Check your rating in WhatsApp Manager or your provider’s dashboard.
What lowers quality
- People blocking or reporting your messages.
- Messaging people who did not opt in.
- Too many marketing messages.
- Irrelevant or unpersonalised messages.
How to protect it
- Message only opted-in contacts. Read opt-in methods.
- Segment and send relevant messages.
- Limit marketing frequency.
- Make opting out easy. Read handling opt-outs.
- Clean lists of wrong numbers with our phone number cleaner.
- Write useful messages with our broadcast writer.
If quality drops
Pause marketing broadcasts, review recent campaigns, and send only to your most engaged contacts until it recovers.
Read messaging limits.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
