Meta ads · Education & coaching

Facebook ads for coaching institutes timed to admissions.

Admissions happen in short windows around exams and results. Campaigns planned around those dates, with demo-class offers and fast follow-up, fill batches before competitors raise their budgets.

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Students in a classroom
Plans from₹4,999/ month

Problems we solve

  • Seasonal intakes. Most admissions happen in a few weeks, and a late campaign misses them.
  • Enquiries go cold. Parents and students enquire at several places and pick whoever follows up best.
  • Competing with big brands. National brands outspend you, so every rupee has to target the right students.
How we do it

What works in your industry

The tactics we focus on for schools and coaching institutes, on top of the essentials below.

  • Campaigns timed to exam and result calendars

  • Free demo-class and scholarship-test offers

  • Separate audiences for students and parents

  • Lead follow-up by WhatsApp and email until enrolment

Also included

Everything in our Meta ads service

  • Account and tracking setup

    Business Manager, Meta Pixel and Conversions API set up before any money is spent.

  • Audience research

    Interest, lookalike and location audiences built around your best customers.

  • Lead forms and WhatsApp ads

    Instant forms and click-to-WhatsApp campaigns that make enquiring easy.

  • Ad creatives

    Copy, images, carousels and reels, refreshed before they go stale.

  • Retargeting

    Ads for people who visited your site, watched your videos or messaged you.

  • Weekly optimisation and dashboard

    Budgets and audiences adjusted weekly, with spend, leads and cost per lead updated daily.

Case study · Online courses

Meta ads for course enquiries

37 Facebook and Instagram campaigns brought 4,189 WhatsApp and Messenger conversations for online courses, at ₹10.73 each.

Read the case study
4,189 enquiries

Prices

Compare plans in detail
PlanPriceBest for
Starter₹4,999 / monthFor ad spend up to ₹25,000 a month
Growth₹9,999 / monthFor ad spend up to ₹1 lakh a month
Scale₹17,999 / monthFor ad spend above ₹1 lakh a month

Prices exclude 18% GST. Ad spend is paid directly to Meta.

FAQ

Common questions

Read our complete guide

When should coaching ads start?
Four to six weeks before an intake or result date, so you build interest before the rush.
When should admission campaigns start?
Usually four to six weeks before an intake or result date, so you build a list of enquiries before competitors raise their budgets.
How much should I spend on Meta ads?
Most local businesses start between ₹15,000 and ₹50,000 a month. We suggest a starting budget based on your market and what a customer is worth to you.

More for education & coaching

Meta ads for other industries

Get a plan for your businessBook a free 15-minute call. We work with schools and coaching institutes across India.
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