Meta ads · Gyms & fitness studios

Facebook ads for gyms that fill trial slots.

People decide to join a gym on impulse, often after seeing an offer nearby. Trial-pass campaigns aimed at people within a short drive bring a steady stream of new members.

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Person about to lift a barbell
Plans from₹4,999/ month

Problems we solve

  • Busy in January, empty by March. New-year sign-ups fade and membership income drops.
  • Trials that never join. People take a free trial and disappear.
  • Members who quietly stop coming. Most cancellations are decided weeks before anyone notices.
How we do it

What works in your industry

The tactics we focus on for gyms, on top of the essentials below.

  • Trial-pass and challenge offers

  • Ads aimed within a few kilometres of your gym

  • Videos of classes, trainers and transformations

  • Fast WhatsApp follow-up to book the trial

Also included

Everything in our Meta ads service

  • Account and tracking setup

    Business Manager, Meta Pixel and Conversions API set up before any money is spent.

  • Audience research

    Interest, lookalike and location audiences built around your best customers.

  • Lead forms and WhatsApp ads

    Instant forms and click-to-WhatsApp campaigns that make enquiring easy.

  • Ad creatives

    Copy, images, carousels and reels, refreshed before they go stale.

  • Retargeting

    Ads for people who visited your site, watched your videos or messaged you.

  • Weekly optimisation and dashboard

    Budgets and audiences adjusted weekly, with spend, leads and cost per lead updated daily.

Case study · Meta ads

Meta ads for course enquiries

37 Facebook and Instagram campaigns brought 4,189 WhatsApp and Messenger conversations from ₹46,054 of ad spend.

Read the case study
₹10.73 per chat

Prices

Compare plans in detail
PlanPriceBest for
Starter₹4,999 / monthFor ad spend up to ₹25,000 a month
Growth₹9,999 / monthFor ad spend up to ₹1 lakh a month
Scale₹17,999 / monthFor ad spend above ₹1 lakh a month

Prices exclude 18% GST. Ad spend is paid directly to Meta.

FAQ

Common questions

Read our complete guide

What offer works best for gyms?
A low-cost or free trial with a clear end date usually brings the most sign-ups.
What works best to get new members?
A low-cost or free trial with a clear end date, promoted with local ads and followed up quickly on WhatsApp.
How much should I spend on Meta ads?
Most local businesses start between ₹15,000 and ₹50,000 a month. We suggest a starting budget based on your market and what a customer is worth to you.

More for gyms & fitness studios

Meta ads for other industries

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  • Speak with a strategist, not a call centre
  • Leave with at least one thing you can act on
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