Hijacking happens when other sellers join your branded listing, sometimes with counterfeit or inferior products, or change listing details. It can damage sales and reviews.
Signs
- New sellers on your private label listing.
- Sudden drop in Buy Box share.
- Complaints about quality you do not recognise.
- Listing title, images or details changed.
Protection steps
- Brand Registry: gives more control and reporting tools. Read Brand Registry.
- Unique packaging and branding on products.
- Test buys to gather evidence of counterfeits.
- Report infringement through Amazon’s brand protection tools.
- Monitor listings regularly.
When others sell genuine products
If authorised resellers sell your genuine products, Amazon generally allows it. Control distribution through agreements with your distributors.
Keep listing content correct
Keep your original images and copy saved. Recreate clean images with our product image maker and check content with our listing checker.
Read trademarks for sellers.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
