Opening a second branch or entering a new city is exciting, but the new location starts with no reviews and no local reputation. A launch plan speeds up that start.
Before opening
- Create and verify a separate Google Business Profile for the new address. Read managing multiple locations.
- Add a location page on your website with address, map, hours, team and services.
- Update your website footer and contact page with all locations.
- List the new branch on local directories with consistent details.
Launch campaign
- Local Meta ads to people within a few kilometres.
- An opening offer or event.
- Flyers and partnerships with nearby businesses and housing societies.
- Google Business Profile posts announcing the opening; draft them with our post generator.
Build reviews early
Ask every early customer for a review on the new location’s profile. A handful of reviews in the first weeks makes a big difference.
Help people find you
Share a directions link from our Google Maps link generator in WhatsApp messages and posts.
Use your existing customers
Tell your current customers and followers, especially those who live closer to the new branch.
A new city without a shop
If you serve a new city online or by visiting customers, create a service area and city-specific pages instead of a fake address. Read how to rank in multiple cities.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
