Bundles combine products into one listing, such as “Pack of 3 cotton towels” or “Lunch box with bottle”. They can be more profitable than single items.
Benefits
- Higher order value; track it with our AOV calculator.
- Fixed fees and shipping spread over more items.
- Less direct price comparison with competitors.
- Better value for customers.
Bundle ideas
- Multipacks: 2, 3 or 5 of the same item.
- Complementary items: phone case and screen guard.
- Gift sets: festival hampers.
- Starter kits: everything for a hobby.
Rules
- Create a new listing with its own identifier for bundles where required.
- Bundle images must show all items.
- Check each marketplace’s bundle policy.
Check fees
Calculate payout for bundle prices with our commission calculator.
Read pricing strategy.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
