India’s financial year starts on 1 April. It is a natural moment to review the past year, reset budgets and plan marketing for the next twelve months.
Review last year
- Revenue and number of new customers.
- Marketing spend by channel.
- Which channels brought customers at the lowest cost.
- Best and worst months.
Set this year’s budget
Decide your marketing budget based on revenue and growth goals with our marketing budget calculator.
Plan the first quarter
Create a 90-day plan for April to June with our marketing plan generator.
Update prices and materials
- Price changes on your website, Google profile and catalogues.
- Brochures, rate cards and proposals.
- Any GST or invoice format changes your accountant advises.
Campaign ideas for April
- B2B: new-year budget offers, as many companies have fresh budgets.
- Annual maintenance contracts and memberships.
- Early-bird offers for summer services.
Housekeeping
- Renew domains, hosting and software subscriptions.
- Review who has access to your accounts.
- Archive old campaigns and clean your contact lists.
Read writing a 12-month marketing plan.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
