A trademark protects your brand name and logo. For online sellers, it is also required for programmes like Amazon Brand Registry and brand approvals on other marketplaces.
This is general information. Work with a trademark attorney or agent for searches and filing.
Why register
- Legal protection against copycats.
- Access to marketplace brand programmes.
- Builds brand value.
The process in India
- Search: check existing trademarks for similar names in your class.
- Choose classes: trademarks are registered by class of goods or services.
- File the application with the Trade Marks Registry, online.
- Examination: the registry may raise objections.
- Publication: others can oppose.
- Registration: if no successful opposition.
The process can take many months; marketplaces often accept a pending application for some programmes.
Choosing a strong name
- Distinctive and not descriptive (“Best Cotton” is weak).
- Not similar to existing brands.
- Available as a domain; create clean URLs with our slug generator.
Brainstorm names and lines with our tagline generator. Read Amazon Brand Registry.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
