WhatsApp Channels are one-way broadcast feeds inside the Updates tab. Anyone can follow, and followers do not see each other’s numbers.
Channels vs broadcast lists vs groups
| Channel | Broadcast list | Group | |
|---|---|---|---|
| Who sees messages | Followers who choose to follow | Contacts who saved your number | All members |
| Privacy | Followers’ numbers hidden | Private, looks like a personal message | Members see each other |
| Replies | Emoji reactions, polls | Private replies to you | Everyone chats |
| Notifications | Lower prominence | Arrive in chats | Arrive in chats |
Good uses
- New arrivals and product updates.
- Tips and short educational content.
- Event announcements.
- Behind-the-scenes updates.
Limitations
Channel updates appear in a separate tab and are easier to ignore than direct messages. For important offers to customers, broadcasts or approved API messages reach people more directly.
Grow followers
Share the channel link on Instagram, your website and receipts, and put a QR code made with our WhatsApp QR code generator at your counter.
Post regularly
Plan updates with our content calendar generator.
Read growing a WhatsApp broadcast list.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
