Managing several locations multiplies the chances of errors. These are the most common.
The mistakes
- One location page for all branches instead of a page per branch.
- Copy-paste location pages with only the address changed.
- Inconsistent names and details across profiles and directories.
- Profiles owned by former staff or managers.
- Duplicate profiles for the same branch.
- One phone number for every branch, confusing customers and Google.
- Ignoring reviews at some branches.
- Not updating holiday hours branch by branch.
- Linking every profile to the home page instead of its location page.
- Keyword-stuffed names that risk suspension.
Fixes
- Audit every profile with our profile score checker.
- Standardise details; update text in bulk with our find and replace tool.
- Create unique location pages.
- Set up central ownership and a review process.
Read local SEO for multi-branch businesses.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
